Extremely passionate, an idealist, straight forward and a perfectionist are some of the words which describe Sushmendra Dubey, popularly known as Dubs in the field of photography. He is not only a photographer who explores and seeks different forms of the truth through his lens but is also a brand consultant who brings in a fresh perspective to brands.

With an extensive experience in the world of advertising as a creative director, he has been a part of Draft FCB Ulka, McCann-Erickson, Saatchi & Saatchi and LOWE Lintas, working on a range of multinational brands and creative challenges.

Born in India, Dubs studied commercial arts at the Fine Arts Faculty of the College of Arts, New Delhi. Education in Fine Arts allowed him to learn all about working with light and camera techniques.

He loves to click multiple categories as he says you can’t enjoy eating the same dish every day even if it is your favourite. In experimenting with different subjects you get more freshness, a unique outlook and an expanded vision.

His photography be it fashion, industrial or food, evokes a natural, captivating mood & spontaneity that has led his work to be described as "aggressive yet sensual.

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